What is Bolddog? | Bolddog History

Bolddog History

In 1990 Lings Motorcycles sponsored two riders to race motocross at local Eastern Centre events, Andy Godbold and Richard Bunning.

In 1994, Andy and Richard along with Richard’s two Brothers, Phil and Mark were asked by Lings Motorcycles to put on a basic motocross demonstration. This was headed by Lings manager Paul Barkshire.

After further successful local shows, at the beginning of 1996, Lings and Andy teamed up to put on a more professional show. Lings gave Andy full sponsorship to perform at shows nation-wide. Andy Godbold, officially launched the Lings Honda Motocross Display Team, and started trading in January 1996. Lings supplied the team with 4 motocross bikes, 3 quads, a generator and kids Mini bike. The team has run on this basis up until now, booked every single weekend during the summer months.

At the beginning of 2002, the Lings Honda Team was in more demand than ever, but could see the need for change. With the introduction of freestyle motocross that was often featured on extreme sports TV programmes, the team could see they needed to move in this direction and soon adapted their show to cater for this.

Consequently the new freestyle ramp was constructed and introduced into the show in July 2002 at the National Adventure Sports Show.




So with a brand new team geared towards freestyle motocross, they needed fresh exciting branding –

Bolddog became the team’s new name which in addition to the Bolddog Lings Freestyle Team, introduced the clothing range, Bolddog clothing and the www.bolddog.co.uk on line store.




So the stage is set, Bolddog is set to dress and entertain the world......