In 1990 Lings Motorcycles sponsored two riders to race motocross at local Eastern Centre events, Andy Godbold and Richard Bunning.
In 1994, Andy and Richard along with Richard’s two Brothers, Phil and Mark were asked by Lings Motorcycles to put on a basic motocross demonstration. This was headed by Lings manager Paul Barkshire.
After further successful local shows, at the beginning of 1996, Lings and Andy teamed up to put on a more professional show. Lings gave Andy full sponsorship to perform at shows nation-wide. Andy Godbold, officially launched the Lings Honda Motocross Display Team, and started trading in January 1996. Lings supplied the team with 4 motocross bikes, 3 quads, a generator and kids Mini bike. The team has run on this basis up until now, booked every single weekend during the summer months.
In 1998, after the Team performed on the TV Shows You Bet and Don't Try This At Home, Andy met stunt co-ordinators on these TV Shows, who told him about becoming a professional stuntman for film and TV. This involved Andy doing a number of sports disciplines to a very high standard, and also joining Equity. After a great deal of very hard training, Andy Joined the Stunt Register, and since has doubled actors such as Daniel Craig and Angelina Jolie.
At the beginning of 2002, the Lings Honda Team was in more demand than ever, but could see the need for change. With the introduction of freestyle motocross that was often featured on extreme sports TV programs, the team could see they needed to move in this direction and soon adapted their show to cater for this.
Consequently the new freestyle ramp was constructed and introduced into the show in July 2002 at the National Adventure Sports Show.

So with a brand new team, the show was choreographed around the latest Freestyle Motocross Tricks, also known as FMX.
Consequently with a completely new act, the team now needed a new name, but still associating completely with their official sponsor Lings.
Bolddog became the team’s new name which in addition to the Bolddog Lings Freestyle Team, introduced the clothing range, Bolddog clothing and the www.bolddog.com on line store.
During 2004, Dan Whitby came on board with Bolddog to run the clothing side of Bolddog, however it soon became apparent that Dan had more to offer the company than just his business skills. Dan took to FMX riding like a duck to water, and was soon to take over the running of the FMX team. Dan continues to ride and manage the team, and over the recent years, he has taken the team to a new level with both the riding and the state of the art equipment.
During 2006, Chloe Frost took on the management of the online store and Bolddog own clothing brand. With a passion for clothing, Chloe continues to very successfully promote the clothing side of the business.
Over the next few years, Bolddog developed their own state of the art health and fitness studio gym which was needed for them to be very fit to perform the motorcycle tricks, and helped them recover quick from injury. Consequently, in 2008, Bold dog made their gym available to the general public.
In addition to the gym, the sport of boxing was one of the disciplines that Andy did to become a professional stuntman, and hence, Bolddog has recently opened it's own White Collar Boxing Club and Boxing based Circuits Studio in Norwich and Metfield.
Bolddog have now teamed up with Ultimate Boxing Club from Lowestoft to promote white collar boxing competitions throughout Norfolk.
The story continues....................
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